Digital Marketing Specialist

We are looking for a Digital Marketing Specialist to manage the digital marketing programs, including content creation, digital media assets, SEO & SEM, web, display advertising campaigns and social media.

Your Tasks

  • Deep understanding of digital marketing and digital production
    • Designs, plans and executes effective and innovative digital campaigns including all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns and a variety of other digital assets, including rich media online ads, micro sites, technical content feeds.
    • End -to-end implementation & management of the SEO strategy & Google AdWords Campaigns.
    • Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
    • Identifies trends and insights and optimizes spend and performance based on the insights.
    • Brainstorms new and creative growth strategies through digital marketing.
    • Plans, executes, and measures experiments and conversion tests.
    • Collaborates with internal teams to create landing pages and optimize user experience.
    • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
    • Identifies critical conversion points and drop off points and optimizes user funnels.
    • Evaluates emerging technologies.
    • Provides thought leadership and perspective for adoption where appropriate.
  • Manage an internal digital studio and provide assistance to the entire internal team for creating digital marketing assets and for customer communication

Your Profile

  • 2+ years corporate marketing experience
  • BA/BS Communications, marketing, or related field
  • Proven experience delivering effective and innovative digital campaigns. Experience executing & optimizing & monitoring Google AdWords campaigns, SEO strategies & digital content management.
  • Adobe Photoshop and InDesign experience preferred.

Equal Opportunity Employer: Disability / Veteran
As a Federal subcontractor all employees are required to be vaccinated against COVID-19

Contact person
Ashley DeWolf

Director of Human Resources

Phone number